Selling Your Life Care Planning Expertise

Navigating the costs, plans, and procedures involved when a catastrophic injury has occurred requires a special skill set. It’s one that you have, and one that you want to use to help people get what they need for their futures. Attorneys, doctors, or insurance companies rely on you for expertise. But how do they know who to call? Why will they pick you over the other Life Care Planners out there? To choose you, they have to be sold on your expertise. You likely didn’t get into Life Care Planning because you want to be a salesperson. But to grow your business, you need to bring in new clients. That means making sales calls to sell them on your expertise in this area. Most Life Care Planners I work with find this the least favorite part of being an entrepreneur. They don’t know how to get that meeting or close the sale. Growth for your Life Care Planning practice is possible, and we can help. Do you wonder:

• Why is selling so hard?
• Where do I start?
• Why don’t my calls get returned?
• How do I compete in this competitive market?
• Why don’t my current clients refer my practice to their network?
• How can I find higher value clients who respect my services?

Selling to prospective attorneys and insurance companies isn’t magic. If you have a passion for providing expertise for people who need a life care planner, then you’ve got what it takes to have a thriving practice. The “sales” piece is simply another set of skills that, as a business owner, you need to add to your toolbox. We can help. We can grow you past the uncomfortable aspects of selling to the place where you are just as comfortable turning that prospect into a client as you are creating a long-term care plan.