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Apr, 2014

How to Write a Killer LinkedIn Recommendation

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If you are anything like me, writing a recommendation can feel like a real chore. It always seems to take far longer then I want, because I often have no idea what to write. I want to give the person a great recommendation – one that will help their business and highlight their strengths. So to make writing a LinkedIn recommendation easier, I have developed a 4 step process. Step 1: Grab Their Attention With any good sales presentation or marketing piece, you want to grab their attention early. Your […]

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16

Dec, 2013

LinkedIn Introduces Showcase Pages

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Just when you think you have it all down pat and you know the difference between your LinkedIn profile and your LinkedIn Company Page, as well as how each one works, LinkedIn goes and releases something called a LinkedIn Showcase Page.  When I heard about the new LinkedIn Showcase Page, my first reaction was “How this is different from my company Page, and do I need to have one?” If you have the same questions, let me help you with the right information for the small business owner.  The LinkedIn […]

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