Public Relations
Colin Parker

Who is Your Oprah

Whenever Oprah Winfrey mentions a book on her TV show, sales for that book sky rocket. Twenty of her picks made it to the number 1 slot on USA TODAY’s Best-Selling Books list. When Oprah speaks, her audience listens and takes action. If you were an author, you would want to get your book in

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sales autopsy
Sales
Colin Parker

The Biggest Sales Mistake You Can Make

The Biggest Sales Mistake You Can Make “I’m terrified I’ll make a fatal sales mistake that will kill my business,” he said. My client looked away from me as he confessed the root of his problem. He’d asked me for advice about how to get more sales.  Progress prospecting on just about everything slowed as

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sales tips for small business
Sales
Colin Parker

Don’t let Sales Prospects Drift Off

Don’t Let Sales Prospects Drift Off When you lose a sales opportunity, it sucks – and most people go off and work on other opportunities in their pipeline.  Some of you might even remove that prospect from your database, deciding they are someone who just doesn’t get it – because if they did get it,

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Networking: 5 Ways To Improve Your Visiability

5 Ways To Improve Your Networking Everyone knows the key to sales is people. The key to people is networking, but for small businesses, small networks can be a challenge. So how does a small business reach out to more people and improve the network it is marketing to? Here are five simple ways to

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Prospecting
Colin Parker

The Battle Between The Ears

Selling Expectations So do you have right expectations when you sell? For most people involved in selling, the problem is not the competition, but the area between their right ear and left ear.  It is the little voice in the brain that puts doubts and unrealistic expectations into their minds.  If we had friends that talked

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Selling with LinkedIn
Sales
Colin Parker

LinkedIn: I Know What You’re Doing

Sounds like a creepy line from a horror movie, but LinkedIn has added some functionality that is helpful when using it as a prospecting and sales tool.   LinkedIn now provides you with a way to follow the activity of people you are not connected with.  If you and I are connected, I could view your

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Sales
Colin Parker

Speeding Up Your Sales Process

If you want to improve your sales statistics, you should learn how to speed up your sales process. With my clients, one of the first things we do is look at how many days it takes to complete a sale – from the moment they uncover their lead to the time they sign the deal.

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Sales
Colin Parker

Communication is The Key to Sales Success

I was sitting with a client who is in the Renovation business, and we were discussing how he was finding using Infusionsoft in his business.  For those of you who don’t know, Infusionsoft is sales and marketing automation software designed specifically for small business.  He told me that he loved the things it can do

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Sales
Colin Parker

Whose Problem Is Price Anyway?

In meeting with a company that was attempting to sell me software, they committed what I consider to be one of the cardinal sins of selling ­… they made price an issue.  They brought it up, even though I had never mentioned it.  During the meeting, the sales person quoted me the price, but added

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LinkedIn recommendations writing a recommendations
Linkedin
Colin Parker

How to Write a Killer LinkedIn Recommendation

If you are anything like me, writing a recommendation can feel like a real chore. It always seems to take far longer then I want, because I often have no idea what to write. I want to give the person a great recommendation – one that will help their business and highlight their strengths. So

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Linkedin showcase page
Linkedin
Colin Parker

LinkedIn Introduces Showcase Pages

Just when you think you have it all down pat and you know the difference between your LinkedIn profile and your LinkedIn Company Page, as well as how each one works, LinkedIn goes and releases something called a LinkedIn Showcase Page.  When I heard about the new LinkedIn Showcase Page, my first reaction was “How

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