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Sales u0026amp; Marketing Books
When I got my first sales job, I was given a quick ten minute speech by the sales manager and shown where my desk was. That was the whole orientation and now I was expected to get to work. I quickly realized if I wanted to make any money I needed to learn how to sell. I went to the local book store and bought 4 books on selling. I finished them in two days. What I learned from those books allowed me to have some success in that first job. I have been learning ever since. I currently have over 600 books in my sales and marketing library. Thank goodness the kindle came along and now I can stop lugging around 3 or 4 business books on my trips. My Kindle currently holds a couple hundred sales and marketing books (and a large number of legal and detective fiction novels…my guilty pleasure). I average about 6 books a month and my Amazon bill each month could be an economy car payment. To me reading is an investment in myself and my business. So I have put some of my favorites that I think would be beneficial to you and your business. As I come across new books I will up date the list. Click on Colin’s Kindle and see what I am currently reading. If you have read a good book and I don’t have it here fill out form and I will check it out. If we post it here I will give you an Amazon Gift Card as a thank you. Happy Reading!
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Books on Marketing
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”5545″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Made to Stick
Why do urban legends, conspiracy theories, and bogus public-health scares are remembered while important ideas, business changing ideas don’t stick. Dan and Chip Heath teach you how to make your ideas stick.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5548″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
Positioning: The Battle for Your Mind
This book is a must read. If you don’t know what positioning is then be prepared to have your marketing world turned upside down. This is a book I keep on my Kindle and read every year.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5551″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Influence: The Psychology of Persuasion
Influence explains the psychology of why people say “yes”—and how to apply these understandings in your business. This is another book that has a permanent spot on my Kindle.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5559″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Okay so just ignore the incredibly long title. Content Rules is a great book to help you better understand why great content will help to grow your business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”5605″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]The Ten Second Sale
The 10 Second Sale you will learn proven, practical, easy to implement sales based email principles. Not a long read but good information that you can use everyday to grow your sales. [/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5606″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
This book gives you some great ideas on how to think outside the box when it comes to marketing your small business with little or no money.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5607″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Permission Marketing
The first book I every read by Seth Godin and my thoughts on marketing have been shaped dramatically by this book. If you only want to read two books I would suggest this and Positioning the Battle for Your Mind.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5608″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Purple Cow
Short book with big impact. Learn why you need to standout and differeniate yourself or watch your business die. You can’t go wrong with any book by Seth Godin.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”5729″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Launch
Jeff Walker is well known to internet as the inventor of the Product Launch Formula. Jeff’s program is not cheap but I have had a few client’s that have used and had success with it. Jeff’s book is not one of those books that only gives you some information and then tries to sell you a program. Jeff’s full product launch blueprint is layed out for you.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text animation=”no_animation”]
Books on Selling
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5586″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Spin Selling
This book was one of the first to talk about the science of sales. Neil Rackham looks at actual sales performance and shows what works and what doesn’t work in the real world.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5588″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
Secrets of Closing The Sale
One of the first books I ever read on sales was Zig Ziglar’s Secrets of Closing The Sale. Zig Ziglar is one of the legends of sales and his principals for selling still work today.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5593″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]21.5 Unbreakable Laws of Selling
Jeffrey Gitomer is not only a great salesman but he is also very entertaining. His books are filled with lots of great bite-sized tidbits of sales brilliance that you can use in your business.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5595″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]How To Master The Art of Selling
Another older book but Tom Hopkins is still going strong and teaching these tried and true sales strategies.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5609″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]AMP Up Your Sales
Andy Paul is one of my favorite sales authors. AMP Up Your Sales will help you find out exact what the prospects needs and then deliver it. Andy is a big believer in getting to leads immediately.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5611″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
New Sales Simplified
Sales people fail at new business sales because they are too passive, lacking in focus, unwilling to call prospects, focus on existing accounts too much, and because they lack the core sales skills. If you have a sales team this is a must read.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5612″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Snap Selling
Jill Konrath is focused on sales teams but don’t miss the points that do apply to building your own sales. Jill lays out four snap rules for building business.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5613″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Selling The Invisible
If you sell services this book is a must read. Released in the 80’s this book has consistently been a best seller. A key point that Beckwith makes is that selling services is fundamentally different from selling products. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5597″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]How I Raised Myself From Failure to Success in Selling Book
When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. A great uplifting story that will inspire you to never give up.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5598″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
Sales Bible
Jeffrey Gitomer’s Sales Bible is a easy fun read. Follow his 10.5 commandments of sales Gitomer for sales success. All Gitomer’s titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5599″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Smart Calling
Smart Calling — should be mandatory reading, not just for anyone in telephone sales, but for everyone in sales! Prospecting is in all of our job descriptions. His approach to the art of telephone selling applies to all salespeople, regardless if they believe they sell over the phone or not.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5600″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]To Sell is Human
Daniel Pink might not be everyone cup of tea so if you like science and research you will like this book. Daniel Pink says the ABC of Sales are now – attunement, buoyancy, and clarity – Pink then goes on to explain how you can put those concepts into practice through your pitch, the use of improvisation techniques and truly serving your clients. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5616″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Ultimate Sales Machine
Lots of interesting and common sense advice here for businesses looking to build, as the title says, the Ultimate Sales machine. If you can get past Chet Holmes constant self promotion you will find some good advice here. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5618″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
How To Win Friends and Influence People
How to Win Friends and Influence People is one of the first best-selling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies world-wide. Still relevant? Yes[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5619″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]What Great Sales People Do
I found this book to have some great insight into using stories more powerfully in your sales process. This approach is great for anyone who wants to come off as someone who actually cares about people rather than just wants to sell them something.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5625″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Think And Grow Rich
There are just some old classic books on being successful that you must read. This is one of them. Hill studied the characteristics of these achievers and developed 16 “laws” of success meant to be applied by people to achieve success.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5622″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Built To Sell
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5623″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
The E-Myth Revisited
This phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text animation=”no_animation”]
Books on Presenting
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5626″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Talk Like Ted
In order to succeed you need to be able to sell yourself and your ideas persuasively. The ability to sell yourself and your ideas is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5627″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]
Presentation Secrets of Steve Job
The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate presentations with your audiences. Carmine Gallo is a master of breaking down how a speech is constructed.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5628″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Slide:ology
This is one of my favourite books on presentation. Nancy Durante is a true genius at presentations and worked with Al Gore (after he invented the internet) on the documentary slide show “An Inconvenient Truth”. Duarte has long worked with TED Talks to improve the quality of presentations at the events.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”5629″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”200X200″][vc_column_text animation=”no_animation”]Presentation Zen
Presentation Zen challenges the conventional wisdom of making “slide presentations” in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]