Jan, 2019

Negative Self Talk is Hurting Your Sales

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New Year is the time we often start talking about resolutions – a decision to do something or not to do something.  What we are really often talking about is developing or discarding of habits. Habits are behaviors that we perform automatically, with almost no thought, and they can help your business or hurt your business. So, to improve your sales it’s helpful to look at your current habits and identify those that could be hurting your business.  The biggest and worst sales habit I see in solopreneurs is negative self-talk.

·         I can’t sell ·         I’m not good at sales
·         I’m not smart enough to run a business ·         I can’t call people I don’t know

Negative Self-Talk Will Cost You Sales

Negative self-talk is a much bigger problem then most people are willing to admit, especially when it comes to business sales.  It is critical for solopreneurs to cease the negative self-talk habit; the sooner the better.

I have 3 steps to help you overcome negative self-talk:

Step 1: Identify It

Too often, negative self-talk goes unnoticed and unchecked, so it’s important that you realize when you are doing it.

Step 2: Respond Back

When you catch yourself engaging in negative self-talk, stop and immediately respond back and tell your inner critic it’s not true.  A little trick to this is think of your inner critic as someone separate from yourself.  Your inner voice is irrational and harsh, and just because it is engaging in negative self-talk doesn’t make it right.  I like to think of my inner voice as those of Statler and Waldorf on the Muppet show.  Statler and Waldorf sat in the balcony and hurled their insults and opinions on the cast members below.  Separating the voice from me allows me to treat that voice as an actor would treat a heckler and respond that you don’t need to hear it.  Responding to your inner critic will give you a feeling of power and choice of what you need to listen to and what you don’t need to listen to.

Step 3: Replace It

The last step is to replace the negative negativity with something positive. Think about your success or recent accomplishments.  Think about things your best friend has said to you recently.  If you have a tough time doing this, create what I call a brag book of all the compliments or testimonials that you received from your satisfied customer. This book is a great tool because it supplies your mind not only with a positive compliment but also with a third-party affirmation of your greatness.

So, how do you take on negative self-talk? Well, I found this exercise in a Psychology Today article a number of years ago – it is simple and it works.

  1. Take a pad of paper and place it next to your bed and every night before you go to sleep, write 3 things you liked about yourself that day.
  2. In the morning, before you get out of bed, read the list.
  3. Every night, keep adding 3 new things to your growing list
  4. Do this every day for 30 days.

They don’t need to be big things…just positive things about yourself. This exercise will help to disengage you from any negative thoughts streaming in and will redirect you to positive aspects of yourself.

Is negative self-talk hurting your sales?


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